3 QUESTIONS TO ASK IN EVERY CLIENT MEETING

“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So, when I went fishing, I did not think about what I wanted. I thought about what they wanted. I did not bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: “Wouldn’t you like to have that?”



Why not use the same common sense when fishing for people?”

― Dale Carnegie, How to Win Friends and Influence People

5 Marketing Tips for the Food & Beverage Industry in 2023

Let’s be real: the last couple of years have been a doozy for the food and beverage (F&B) industry. Some beloved eateries pivoted to curbside pickup and online ordering. Others didn’t survive, despite working to accommodate ever-changing rules and precaution measures. Those that did know it’s going to take creativity and outside-the-box thinking to keep succeeding. That’s where a strategic marketing plan comes in.

So, pull up a chair. Let’s get down to business when it comes to keeping your F&B

Customer Loyalty and Analytics: 5 Strategies to Reduce Churn

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. Today, customer loyalty has become a major focus for brands as they Today, it’s more about offering customers something as personalized as possible, so that they feel truly special.In the globalized world of today, competition is cut-throat. Businesses are popping up everywhere, and customers have a variety of options available. In such a world, the experience becomes a huge differentiator.

10 Steps to Manage A Supply Chain Interruption

Americans are completely unaccustomed to not being able to get what they want, when they want. In fact, they often get a bit indignant when they must go to more than one store to get a child’s highly desired gift at Christmas and social media is full of complaints about delivery mistakes and delays from Amazon and UPS. Supply chain interruption was, in some cases, far more unnerving during the pandemic than the shutdown itself.

Now that we are in a post-pandemic environment, Americans are strug

5 Tips For Sending Interactive Emails That Get Noticed

The concept of personalization and more specifically, personalized service certainly isn’t new. It has been around since the internet found its way into our daily lives. However, despite the enormous benefits of creating a personalized experience for your retail customers, many factors make it difficult for marketers and technical leaders to find ways to continually personalize both their products and the customer journey they provide.

5 Strategies to Reduce Customer Churn

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. Today, customer loyalty has become a major focus for brands as they Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. In the globalized world of today, competition is cut-throat. Businesses are popping up everywhere, and customers have a variety of options available. In such a world, the experience becomes a huge differentiator.